Influencer marketing can be a powerful strategy for small businesses to reach a wider audience and build brand credibility. However, small businesses must keep certain things in mind before executing an influencer campaign. This includes, small allocation of budget, identifying niche and local influencers and most importantly ready to embrace emerging technologies in the purview of influencer marketing.

By adopting a strategic and balanced approach, content creators can harness the power of AI to enhance their efficiency, creativity, and reach while preserving their unique voice and maintaining the trust of their audience.

With more of them appearing on Instagram every week and more firms lining up to participate in this cutting-edge form of marketing, virtual influencers are quickly emerging as a serious force to be reckoned with in the influencer marketing sector and providing the brands with more control over collaboration.

This Independence Day, let's celebrate Indian social media influencers, whose virtual endeavors resonate with the very essence of our shared humanity. In doing so, we acknowledge that their contributions are shaping not only our present but also the vibrant future that we collectively aspire to build.

Raksha Bandhan 2023 will be celebrated at the end of this month, which means that people will look for new gift ideas. It is a perfect opportunity for brands to kick start a festive specific campaign related to Raksha Bandhan. The article discusses five practical tips that brands can consider when developing a social media campaign for Raksha Bandhan this year.

Dad influencers matter because they contribute to the evolving landscape of parenting content, promoting inclusivity, and offering valuable insights into modern fatherhood. Their ability to connect with audiences on a personal level and challenge traditional norms makes them influential figures in the parenting and social media spheres.

AI is making business processes more efficient. Fashion is one domain that is very quick in adopting emerging technologies. With the advent of generative AI, fashion marketing will be a lot more streamlined and human effort will be greatly reduced.

The growing interest of brands and influencers in the influencer marketing industry has made the space very cluttered. However, with the advancement of artificial intelligence technology and influencer marketing tools, brands can finally breathe a sigh of relief and can manage all aspects of influencer marketing campaigns namely influencer analysis, sentimental analysis, content generation, and audience insight in a breeze.

We are thrilled to announce that galleri5 is listed as one of the top influencer marketing startups in Bangalore by Wellfound, a recruiting platform for job seekers and startups. This reinforces our commitment towards the creator ecosystem.

Instagram has one of the highest active users in India today. Every industry or niche now has an active influencer marketing campaign to woo new customers or to gain visibility. However, B2B businesses, namely SaaS companies are a little slow in embracing Instagram has a preferred marketing platform. This write-up discusses why and how SaaS companies can promote their products on Instagram.

Influencer marketing is a new age PR strategy that helps in positive brand positioning, better engagement and result driven. The write-up discusses in depth the perks on influencer marketing and how it helps in image building and brand visibility.

The cryptocurrency market in India has witnessed up and down in the past couple of years. While trading in cryptocurrency in India is not illegal, the Government has warned caution due to the unregulated and volatile nature of the market. There needs to be more information about this market than ever before. Crypto influencers are doing that and creating highly informative content about crypto and blockchain so that ordinary people can make informed decisions.

The growing interest of brands and influencers in the influencer marketing industry has made the space very cluttered. However, with the advancement of AI technology and influencer marketing tools, brands can finally breathe a sigh of relief and can manage all aspects of influencer marketing campaigns namely influencer analysis, sentimental analysis, content generation, and audience insight in a breeze.

This world chocolate day, we bring to you ten pastry chefs and chocolatiers who are known for their work in the culinary world. Their stories are truly inspirational to chocolate lovers and baking enthusiasts who are looking to learn the art of baking and creating chocolates or looking to start an entrepreneurial journey in the field.

Influencer seeding is a new-age marketing strategy, where brands carry on an influencer search for a specific niche. Then they give them free products, experiences, and samples to the influencers who in return review their product or service.

Discover how fintech companies can effectively engage with finance influencers in India. This comprehensive guide explores strategies, challenges, and opportunities for collaboration, providing valuable insights to elevate your influencer marketing game.

Influencer marketing is a very sought-after field in the domain of social media marketing. However, many marketers fail to fully tap its potential. The attempt is to highlight the main challenges in the domain of influencer marketing and how to overcome them.

Self-care influencing is a big deal today as customers are becoming open to the idea of spending more time and money on wellness products and services. This article discusses the main pointers of how self-care influencers can help brands promote their product and make them more aware of the benefits of healthy lifestyle choices.

The body positivity movement has gained quite momentum in recent times. There are several social media influencers and celebrities who are seen promoting self-love and body positivity. Here we have a list of five social media influencers who are active on Instagram and spreading body positivity through their work.

Most small businesses have a tight budget when it comes to marketing budgets. The beauty of influencer marketing is that it can be commenced on any budget. The article discusses six pro tips small or mid-sized businesses need to know before kickstarting social media influencer campaigns across different platforms.