With Diwali approaching soon, brands get into the thick of things of kickstarting festive themed campaigns. However, wooing a customer is not easy, especially when the market is fiercely competitive. In order to stand out, this write-up discusses pointers that will help businesses gain momentum and sales during the duration of the festive season campaign.

Including social media influencers was a strategic move by the makers of Bigg Boss OTT this year. The show witnessed record level viewership by leveraging the online preference of the influencers in Bigg Boss OTT.

Regional influencers are content creators who have a very niche following, particularly amongst followers who are specific geographical location. They create content in regional languages which resonates better with their target audience. Therefore, brands looking to promote their product or service in a particular region cannot look away from the regional influencers for their festive centric influencer marketing campaign.

Festive season is the best time for brands to boost sales and get brand visibility. In this write-up we discuss five pointers brands must pay attention to while developing a festive theme influencer marketing campaign. From the benefits of affiliate marketing to live commerce, the write-up touches base with all the emerging trends that will help a brand make unprecedented sales during the festive months.

Tracking User Generated Content allows brands to leverage the content created by their customers and sometimes even by professional content creators and their followers for improving brand visibility, engagement, and trust.

Ethical consideration of the use of AI in content generation is important because it upholds principles of transparency, trust, and ethical responsibility. It empowers users to make informed choices, holds organizations accountable, and contributes to responsible AI usage in content creation.

Achieving the right balance between human-generated and AI-generated content is essential for content quality and effectiveness. Striking this balance involves harnessing the strengths of both while mitigating their weaknesses.

Understanding global fashion trends and cultural influences is essential for fashion businesses looking to expand and grow. Fashion trend analysis empowers brands to make informed decisions, reduce risk, enhance their competitiveness, and meet customer expectations more effectively. It is a valuable tool that enables brands to adapt to changing market dynamics and achieve success in the fast-paced fashion industry.

Influencers often maintain a level of authenticity that celebrities may lack due to their carefully managed public images. Influencers are perceived as genuine, and their opinions and endorsements are often seen as more sincere.

Influencer marketing has been a powerful tool in the beauty industry marketing for years, and it's expected to continue evolving. Brands will increasingly collaborate with influencers who align with their values and products. These influencers will create content, host events at pop up shops, and even design products, thus making them key drivers of sales and brand loyalty for the personal care industry.

Some artists and creators view deepfakes as a new form of artistic expression. They use the technology to create thought-provoking and innovative pieces of art, brinings a fresh and technology driven take on creativity and authorship. At the same time, deep fakes can be used to create convincing fake videos or audio recordings for malicious purposes, such as spreading misinformation, propaganda, or fake news. These mixed feelings reflect the dual nature of deepfake technology, which has the potential for both positive and negative impacts. The challenge lies in finding a balance that allows for responsible and ethical use while addressing the risks and concerns associated with misuse.

Using generative AI to create visually stunning images involves utilizing AI-powered tools and techniques that generate or enhance visual content. AI content generation can help brands to cut costs and improvise creativity like never before. The write-up discusses the ways in which generative AI can help influencer marketing campaign capitalize on it, while also discussing the ethical considerations that should be part of the process.

Generative AI, fashion trend forecasting AI, and influencer discovery AI are poised to have a significant impact on the field of influencer marketing, reshaping how brands identify influencers, create content, and stay on-trend. It will be a definite game changer in the influencer marketing industry. Read on to find more on this.

As soon as we hear the term “Influencer Marketing”, the first thing that comes to mind is brand collaborations. Brands are increasingly using this influence to their advantage to receive wider reach and create awareness, especially because consumers are increasingly spending time on social media. While that is an incredibly smart move, how many of us stop and think that creators have the voice and the platform to bring about change? Their positive influence can help many by amplifying causes that require the attention of a larger population!

Incorporating VR and AR into travel influencer marketing campaigns not only enhances the engagement and entertainment value of the content but also empowers travelers with valuable tools and experiences. As these technologies continue to evolve, the possibilities for immersive travel storytelling are limitless, making them a powerful asset for both influencers and travel brands.

To maintain and enhance brand credibility, it's essential for brands to thoroughly vet influencers, ensuring they have authentic and engaged followings. Brands should prioritize transparency, ethical practices, and genuine consumer engagement in their influencer marketing strategies. Building long-term relationships with trustworthy influencers who genuinely align with the brand's values and objectives is key to preserving credibility in the influencer marketing landscape.

galleri5’s “Trends” provides trend-driven content recommendations, enabling brands to make informed decisions on the content they require from influencers, aligning with the latest market trends. Creating campaign briefs made easy for marketers, now stay one step with your competitors and become the early market adopters.

Threads is the latest social media platform by Meta that has received a lot of traction today. Although it is still a work in progress, brands and influencers are already making their presence felt on the platform. The article attempts to analyze the potential of Threads in the purview of influencer marketing from both the brand and creators perspective.

Virtual influencer marketing has been widely discussed in the influencer marketing space in 2023. It brings to the table several benefits to traditional influencer marketing endeavors. This article critically examines the benefits of virtual influencer marketing and why brands must strike the right balance between human influencers and virtual influencers in their influencer campaigns.

Nano influencers have the smallest follower counts among influencers but often possess highly engaged, niche-focused communities. Their follower counts typically range from a few hundred to around 10,000. They have the ability to drive in great results for brands from their influencers campaign. Read on to find more about it.